Coming back from a 2 day NPR “summit” in DC to today’s new report on digitial media published by Bridge Ratings. Here’s what jumped out:

1. Internet listening tops the growth projected for 2007 for terrestrial, satellite, HD radio, and other platforms.
2. On-line listening to terrestrial simulcasts will increase.
3. Satellite radio growth is slowing.
4. HD radio projections are bleaker than satellite, “disappointing” industry expectations.
5. In a reversal, 12-21 year olds were less likely in these 2006 studies to abandon terrestrial radio as they were in the 2004 studies.

So what does it all mean?

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Posted: April 26th, 2007 under SuseMuse blog.
Comments: 3