SchardtMEDIA was founded in 1998 to create and support solution-oriented programming for radio and new media. President Sue Schardt is an “execution specialist” who works with a network of associates throughout the radio industry, and is called on by clients to act as an agent in a range of capacities, including: establishing marketing/services infrastructures, producing programs for national distribution, initiating and facilitating program advisory groups, creating program marketing plans, mentoring, formulating and expediting communications strategies, working with other producers to take a concept from the stage of “idea” through program development to launch, grant writing, and conducting program and marketing seminars.