Joan Roman/Station Development (2007-2010)
Joan Roman has been with SchardtMEDIA since October 2001 leading station development with an emphasis on strategic research and analysis on behalf of SchardtMEDIA clients.
Roman has more than a decade of experience in a range of traditional and new media projects. Prior to her work with SchardtMEDIA, she served as the Director of Business Development & Strategic Projects at Public Interactive (PI), public radio’s top on-line provider of station web content and services, where she managed strategic partner-associated technology and business evaluations and alliances. At PI she overhauled streaming operations to position PI among Arbitron’s top 10 streaming networks. Roman is a pioneer in Interactive TV, leading the development, implementation and operations for NewsGuide, a real-time nationwide news service of VideoGuide Inc., a subsidiary of Gemstar Inc. (GMST). As Director of Content, she helped position the service as one of VideoGuide’s leading subscription-revenue generators. She was Director of Content & Product Development at Gotuit Media Inc. (now Gotuit Media Corp.) a developer of time-shifted services for video on demand (VOD).
The roots of Roman’s passion for radio date back to the late ’80’s when she was lured away from her busy florist shop by the siren sound of Hanna Barbera sound effects and the magic one could create with razor blades and 1/4″ tape. Her first radio gig was in the production department at WBCN, one of Boston’s leading commercial stations. She moved into the national program syndication world as part of the production and engineering team for Monitor Radio. Her radio work continues at WMBR, MIT’s free-form radio station, where she serves as Production Director teaching non-linear digital editing and produces her weekly program, Three Ring Circus, now entering its 15th year. The days of razor blades and tape are gone, but the occasional bone-crunch and swoosh can be heard when Roman is behind the board… or the computer.