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Here’s an annoucement for a project I launched this week. It’s off and running into the wild on blip.tv. A big question mark is where pubradio lands with it. It’ll be interesting to see what views are out there amongst producers and gatekeepers.

February 15, 2007, Boston, MA: Public Radio’s first independently produced entertainment series conceived and produced for audio and video-blog platforms takes off today. Spices of Life, a project developed by Boston-based SchardtMEDIA with Nina Simonds/Culinaria, Ltd and vlog pace-setter Steve Garfield, pairs innovative food/health/ lifestyle radio segments with video-blogs. The Public Radio Exchange (PRX) and blip.tv serve as distribution platforms for radio stations and video consumers, respectively. The pilot episodes launched today, commemorate the festival of Chinese New Year, and introduce other aspects of culture and food.

Public radio stations picking up the launch episode of Spices of Life have the option to broadcast it as a short feature as part of a newsmagazine, or customize brand Spices of Life videos for the home pages of their websites. The segments are also available as downloadable podcasts in video and audio format via the spicesoflife.com vlog and iTunes.