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If you’re interested in radio, and believe in the inherent power of "the
ear" as an agent of transformation, you’ve come to the right place.
Research
SchardtMEDIA Format Insights
Mapping Public Radio’s Independent Landscape
Research: Mapping Public Radio’s Independent Landscape – Key Findings, Critical Questions
Credits
Thanks to the project Advisors, who helped a great
deal in shaping the research, provided advice,
and opened doors as we gathered the data needed for the study: Peggy
Berryhill, Native American
Public Radio; Dolores Brandon, Executive Director of AIR; Craig Curtis,
Director of Research and
Station Relations at MPR; Peggy Girshman, Assistant Managing Editor at
NPR; Will Lewis,
Management Consultant for KCRW/Los Angeles; Davia Nelson, Kitchen Sisters;
Jake Shapiro,
Executive Director of PRX; Dale Spear, Vice President of Programming
and Acquisitions at PRI; John
Voci, Station Director/WCAI-WNAN and WGBH; and Johanna Zorn, Executive
Director of the Third
Coast International Audio Festival. Jackie Nixon, Dana Davis Rehm, and
Joyce MacDonald at NPR
also offered valuable advice and assistance.
Jay Youngclaus, our liaison at CPB, has been a critical sounding board
and readily available with his
frank perspective, and to him I am grateful.
Mapping Public Radio’s Independent Landscape is a project of SchardtMEDIA.
This study would not
have been possible without the financial support of the Corporation for
Public Broadcasting, KCRW in
Santa Monica, Minnesota Public Radio, Public Radio International, and
WGBH in Boston. Our
research would not have been as complete without assistance from our
Project Partner, National
Public Radio.
Bill Siemering serves as Contributing Editor, and the project’s
Research Partners are Walrus
Research and Craig Oliver, with Steve Martin of SFM Consulting contributing
as Research Associate.
I’m grateful to each of them for their diligence and flexibility
as we developed the methodologies,
carried out the research, and navigated the occasional, unexpected turn
in the road.
Sue Schardt, Project Director
Boston, MA
Please send
us your ideas or comments.
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