Public Radio Vs Commercial Radio Core Audience

Rank Format Percent of listener/diary keepers that are core (“P-1”) to the format
1. Urban 47%
2. Country 43%
3. Talk 42%
4. Soft AC 41%
(tie) CHR/Rhythmic 41%
6. News/Talk 40%
7. Alternative 39%
(tie) Spanish (All Formats) 39%
9. Urban/AC 37%
10. NAC/Smooth Jazz 36%
(tie) CHR/Pop 36%
Average of Commercial Formats 36%
12. Commercial Classical 34%
(tie) AC 34%
14. Rock 33%
(tie) Sports 33%
(tie) Adult Alternative 33%
17. Public Radio (All Formats) 32%
(tie) Oldies 32%
19. News 30%
Classic Rock/’70s 30%
21. Active Rock 29%
22. Hot AC 28%
23. Modern AC 27%

Sources: Commercial Formats: “America’s Top Stations: A Format Profile,” The Arbitron Company. Fall, 1996 Survey, Persons 12+, Monday through Sunday.

Public Radio: Audience Research Analysis, Estimated Industry Average Based on Data from 1992 to 1998, David Giovanoni, September 4, 1998.